As the creator economy continues to grow, Shields Films will help you turn your knowledge into income through high quality video production for your online courses and membership sites. With video content being the primary form of media used to develop content marketing strategies,¹ and the average person spending 100 minutes per day watching online videos in 2022,² there’s no doubt that video marketing is essential for all businesses.

At Shields Films we utilize the art of storytelling and certain filming techniques that help take your online course videos to the next level and add value to your target audience.

[Contact Us Now]

According to Think With Google, 85% of adults consume content on multiple devices and at the same time. So when it comes to producing video content, keeping viewers’ attention is becoming increasingly challenging.³ This is why the art of storytelling can be so powerful. After all, a great story is what will captivate your audience and make them want to watch your videos. Fortunately, there are a few smart filmmaking techniques that can help you tell a more engaging story.

One way to do this is by using visual elements to your advantage. For example, you can use close-up shots to show emotion or highlight important details by writing them on a whiteboard. You can also use establishing shots to set the scene and give your viewers a sense of place. Just make sure it relates to your story and doesn’t distract viewers from what you’ve got to say!

In addition to visuals, another important element of video storytelling is sound. After all, what’s a movie without a great soundtrack, right? Music can help set the tone of your video and make it more emotional and engaging for viewers. So, don’t be afraid to experiment with different types of music to see what works best for your upcoming branded video.

Once you’ve got your background music sorted, you now need to concentrate on your tone of voice. There is nothing worse than listening to a monotone voice. This is quickly going to send your viewers to sleep. So, practice using a varying pitch and tone of voice before you start filming a branded video. For example, a question should end in a higher tone to encourage the viewer to answer, whether it be by writing down a note or simply thinking about their answer in their head. If you want to shock, excite or inform, you’ll need to use your voice to do this effectively! For more help with prepping for video marketing, feel free to contact our team.

[Contact Us Now]

Another powerful filming technique is to create shared values between your business and your viewers. Remember to always keep your audience in mind when you’re crafting your story. What do they want to see? What will resonate with them? By thinking about these things before your start filming video content, you can better create videos that are more likely to have a positive impact on your viewers.

HubSpot recommends carefully considering the set before capturing a branded video. Your audience will be paying close attention to every detail of your video, so shoot a video in front of textured and interesting backdrops. And to really take your video content to the next level, obey the rule of thirds. This is where your focus, such as the person talking, takes up a third of the screen. To achieve this, stand slightly off-center and use your arms to gesture and guide the viewers’ attention. ⁴ By standing off-center you leave more screen room for graphics or a screen presentation.

Never underestimate the power of editing when it comes to video content. The editing process is where you can really bring your visual story to life and make it more engaging for your audience. For example, you can use cutaways and montages to add visual interest and break up the action. You can layer video clips to help viewers digest key information, and you can add your own logo and branding so that your business is always at the top of mind.

When it comes to scripting and video marketing, less is more. In other words, you don’t want to overwhelm and overload your viewers with too much information. Instead, focus on keeping your script simple and easy to understand.

One way to do this is by using short sentences and an active voice. This will help make your script more concise and easier to follow.

Another tip is to avoid using jargon or technical language. Unless your target audience is made up of experts in the field, they’re likely to get lost if you start throwing around too many industry terms.

To really get across key branded video marketing messages, use your script to repeat key information at the start and end of video clips. This will help ensure that your viewers remember and then can easily recall the most important points from your video.

Finally, don’t forget to add a call to action at the end of your video. This could be something like inviting your audience to sign up for your email list or visit your website. By including a CTA, you can encourage your viewers to take action after watching your video.

There are a few simple tips you can follow to make sure your branded videos are successful in promoting your business or product in a positive light.

First, start by clearly defining your goals.

●      What do you want to achieve with your video?

●      Do you want to increase brand awareness?

●      Drive traffic to your website?

●      Boost sales?

Once you know what you want to accomplish, you can create a more targeted and effective video.

Next, make sure your video is of high quality. If you’ve take our training class DIY Video Academy then you already know this means investing in good equipment and taking the time to set up your shots. But rather than spend a small fortune on your own video production kit, you can always hire a video production team such as Shields Films, who can help you plan, prepare, shoot and edit a branded video designed to elevate your business and capture your unique target market. Remember, people are far more likely to watch a video that looks professional and polished than one that looks dimly lit, poorly edited, and hosted by someone who you just can’t connect with, right!

Finally, don’t forget to include a call to action. As we mentioned before, this could be something like inviting viewers to visit your website or signing up for your email list. By including a CTA, you can encourage your viewers to take action after watching your video.