An explainer video is a short video that explains a company’s product or service in a clear and concise manner. In today’s digital age, explainer videos are an essential marketing tool for businesses of all sizes. Here are a few reasons why a business needs an explainer video:

1. Improved customer understanding: An explainer video can quickly and effectively explain a complex product or service in a way that is easy for customers to understand. This can help increase customer engagement and reduce confusion about what the business offers.
2. Increased website conversion rates: Including an explainer video on a business’s website can significantly increase conversion rates. According to a study by Wistia, websites with explainer videos have an average conversion rate of 4.8%, compared to 2.9% for websites without explainer videos.
3. Increased social media engagement: Explainers videos are highly shareable, which can help increase a business’s reach and engagement on social media platforms.
4. Improved search engine optimization: Adding an explainer video to a website can improve its search engine ranking. Google’s algorithms favor websites with multimedia content, so having an explainer video can help a business’s website rank higher in search results.
5. Increased credibility: An explainer video can help establish a business as an authority in its industry and build trust with potential customers.

Overall, an explainer video is a powerful marketing tool that can help businesses effectively communicate their value proposition, increase website conversion rates, improve social media engagement, and establish credibility. If a business is not already using explainer videos, it should definitely consider doing so.