Branding Video

Commercial spot for Snap-on Tools.
Client: CRKT
Filmed by Travis Shields and edited by Nadia Izakson.

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There are several reasons why a prospective client may want a promotional video for their brand:

1. To showcase their products or services: A promotional video is a great way to visually demonstrate what a company has to offer and how it can benefit its customers. This can be especially effective if the company’s products or services are complex or hard to understand.
2. To build brand awareness: Promotional videos can help a brand stand out in a crowded market and reach a wider audience. By sharing the video on social media or other online platforms, a company can increase its visibility and establish itself as a thought leader in its industry.
3. To drive traffic to the company’s website: Promotional videos can be used to drive traffic to a company’s website, where potential customers can learn more about the company and its offerings.
4. To improve customer engagement: Promotional videos can be an engaging and entertaining way to connect with customers and build a relationship with them. By creating a video that resonates with viewers, a company can foster a sense of loyalty and encourage customers to return.
5. To increase sales: Ultimately, the goal of a promotional video is often to drive sales and increase revenue. By showcasing the value of a company’s products or services and highlighting how they can solve customers’ problems, a promotional video can be an effective way to drive conversions.